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Inducing Resistance to Persuasion: Some Contemporary Approaches

William J. McGuire, in Advances in Experimental Social Psychology, Vol. 1, ed. L. Berkowitz, Academic Press, 1964, pp. 191–229

Description

McGuire's foundational statement of inoculation theory — the psychological framework that posits weakened exposure to persuasive attacks builds resistance to future, full-strength versions. The theoretical basis of every inoculation game that followed.

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The Academy · May 27, 2026

Discussion

What does this material reveal? Where else does it lead?