ArticleHarmony Square
Inducing Resistance to Persuasion: Some Contemporary Approaches
William J. McGuire, in Advances in Experimental Social Psychology, Vol. 1, ed. L. Berkowitz, Academic Press, 1964, pp. 191–229
Description
McGuire's foundational statement of inoculation theory — the psychological framework that posits weakened exposure to persuasive attacks builds resistance to future, full-strength versions. The theoretical basis of every inoculation game that followed.
Tags
Contributed
The Academy · May 27, 2026
Discussion
What does this material reveal? Where else does it lead?
Sign in to join the discussion →
No discussion yet.